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A Marketing Plan That Works

HOW WE MARKET YOUR HOME ONLINE

Let’s cut through the hype you may be seeing as regards Internet marketing of Addison real estate. Sure, every brokerage worth its salt has a website. And, my website is better than most in presenting my seller listings to showcase them to their greatest potential. And, I'm really good at all of that SEO, Search Engine Optimization, stuff. That’s the stuff we do on our site to get as high in search engine results as possible to get the most in search engine visitor traffic.

However, hyping up this SEO and site traffic is really ignoring the reality of the Internet and any single website’s visibility; unless you’re Yahoo or Google. There is no single real estate website that’s likely to enjoy more than a single digit percentage of searches performed by buyers looking for local properties. That’s because there are hundreds or thousands of real estate sites and they’re all fighting for searchers, but these searchers are also using a half dozen search engines or other resources to locate real estate in our area.

Why tell you this? I want you to learn about the power of “syndication,” and why I spend significant resources, time and effort in syndicating your listing information to a great many real estate websites much larger and more heavily visited than any local real estate websites. I have systems in place to have your listing on dozens of websites, including Yahoo, Trulia, Zillow, and others, and within days of your listing going live.

So, although I'm getting great search engine exposure, I'm not relying on it to be my only resource to sell your home through online marketing. Each of those sites to which I syndicate your listing will have links back to the original and complete listing at my website. It’s there that I shine in marketing your DFW Area real estate property once I’ve attracted visitors from these other sites.

  • I take a full suite of images of your home. These images will showcase your property and are critical to Internet marketing. Surveys prove beyond a shadow of a doubt that buyers value quality images more than any other feature of real estate listings.
  • Virtual tours when appropriate are created for your property. Some properties are better marketed with still photographs.
  • Thorough professionally written text descriptions and very thorough MLS® information fields to bring every facet of your property to the prospective buyer.
  • Once a buyer gets to my site from these many conduits, I don’t just let them look and leave. I offer showings and other special information about the market and your property in exchange for their contact information. If I can get into direct contact with them, it’s going to increase our chances of selling your property to them.

I, Stephanie Ziemann, get a great deal of my listing business from referrals by our satisfied sellers, so don’t hesitate, let me get started in helping you today!

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Testimonials

We worked with Stephaine Ziemann when we recently sold our home. She was always available for a quick question and solid advice. Very knowledgeable about the real estate business. We trusted her input and expertise. The buyers also didn't use an agent so with neither side represented in the traditional sense, partnering with Stephanie helped us navigate the process, stay on track with our timelines and get to the closing table effectively. Stephanie also gave us names of companies for estimates on repairs needed. I would recommend Stephanie. Flat fee brokers are the way to go. Very fair fees and it allows for competitive pricing of homes without having to take into account a potential 6% extra costs to selling a home. Gwyn Garner
Stephanie was easy to work with and ended up making me $28,000 more than I thought I would. "Thank You", Stephanie! Jace Wainwright
We chose Stephanie because she has a discounted price for selling a home and my wife and I thought giving up a standard 6% ownership stake in our hard earned equity was a rip-off. Other brokers charging this promised more and said "You Get What You Pay For". That is nothing but a pile of hogwash because with Stephanie we got more than we paid for. I have owned far too much real estate in my life and used countless brokers charging me the full rate. Not one of them performed and went out of their way to get things done the way Stephanie did for us, including repairs and actually paying for one while we were traveling. Plus I used to be a licensed agent in Hawaii for 7 years, and know first hand that sellers get nothing more for their money using a broker charging 6%. If you can get a huge discount (in our case $8000) and superior service 2nd to none, it makes no sense to use anyone else. Unless you just don't like saving a pile of money! Larry Clutter
Simply Smart is the best way/value for selling houses. Stephanie has the experience to help someone new or the experienced write up a listing, advice on the photo shoot and pricing. I have saved well over $100,000 using her services. Yes I have to deal with the buying realtors but in a way it is in my best interest. Simply Smart is the best. Mike Scobee
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